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Adding ‘Textures’ Helps Domino Stand Out in Digital Printing Field

‘Textures by Domino’ adds to shelf presence for packages.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

In the constant battle for the attention of consumers, brand owners are always looking for ways to separate their products from competitors. Adding tactile elements to packaging is one approach, but with the growth of digital printing, textures have not been available.     Domino Digital Printing has changed this with “Textures by Domino,” which the company offers on its Domino N610i digital UV inkjet label press. Launched at Labelexpo Americas 2014, the N610i Digital label press is 13.4&#8243...

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